Citiled Has Installed The Largest Led Media Facade In The World Making The King’s Road Tower A Lighthouse Over The Jeddah Bay
The largest working video screen in the world was inaugurated today at the King’s Road Tower in Jeddah, Saudi Arabia. The screen measures almost 10,000 sq m and was designed, built and installed by French company Citiled, a world leader in tailor-made “Media Façade” projects for integration into architecture. This achievement places Jeddah firmly in the forefront of large-scale architectural innovation and gives a dynamic image to this city resolutely rooted in the future.
Citiled was the company chosen by the project initiators to take up the technological challenge of this unprecedented project, in view of their expertise and their prestigious past achievements (e.g. the Agbar Tower designed by architect Jean Nouvel in Barcelona, the Hermes Building in Singapore, the Cocor luxury shopping centre in Bucarest, etc.).
21 floors on the north and south façades and 16 floors on the west façade have been equipped with LED screens developed by Citiled, i.e. a total of 9,850 sq m and more than 5 million LEDs, making this structure the largest Media Façade in the world installed on an inhabited building.