Client: S.C. Cocor S.A.
Location: Bucharest, Romania
Cocor made the decision to redesign its 7-Story Store located in the historical center of Bucharest in order to create the “Cocor Luxury Store”, a conceptual Store that would attract luxury brands as tenants, but also to be a proactive part of the City effort to revitalize this neighbourhood.
With 10.000 sq. meters on 7 floors, 240 cars, and a Media Facade, Cocor Luxury Store also have a luxury restaurant, a day spa and a boutique night club.
The Media Facade consists of 13 large LED displays for which Citiled by SACO has been asked to create a cutsom-made lighting fixtures that would highlight each floor like and more importantly be controlled in coherence with the content of the screens; creating a lighting ambiance over the whole building that would enhance the visibility and attractivity of the Cocor Luxury Store.
Delivered in December 2008, the whole Media Facade installation has been up and running perfectly since then and Cocor is using it for all kind of marketing operations: advertising, national days, urban information (wheather, traffic, etc.), official celebrations, etc. with a truly amazing impact on the passer-by, shoppers and drivers of Bucharest.
More Info on Cocor on www.cocor.ro
