Architect: Abdullah Deghaither
Lighting Design: LSLuz
Client: Prince Saud bin Fahad
Location: Jeddah, Kingdom of Saudi Arabia
Jeddah’s Corniche won’t ever be the same after final completion of the King’s Road Tower and its breath-taking cutting-edge LED Media Facade.
Being the largest in the Middle East, with almost 10.000 sqm of custom-made video system, it also uses the DMF 2.0 technology: the latest and trendiest innovation for full integration into the Facade.
King’s Road Tower has been designed to become a flagship for Jeddah by using the latest innovations and materials within its Architectural Concept.
Being the highest tower in Jeddah, it is conveniently located on the Corniche, thus visible from far away both from the main road, the sea and even up in the air!
King’s Road Tower’s Media Facade represents a truly amazing achievement for all architectural, technical, engineering, lighting design, conceptual, out-of-home media and urban purposes.